A.R.T. Foods is a supplier of snacks that are not commonly known in the UK. The brief stated that the new website would need to be responsive and particular focus should be placed on product presentation. A tailor made Search Engine Optimisation (SEO) strategy was needed to introduce these new snacks to the UK market. A.R.T. Foods also wanted to sell their product online which required the integration of our E-commerce solution. A.R.T. Foods are active users of social media and integration of this into the new website was paramount.
The design that was used for the new website shows off the excellent A.R.T. Foods product images to their best ability which gives the whole website a very colourful appearance while keeping the A.R.T. Foods branding in tact. A map plugin was used to give an overview of all the stockists that sell A.R.T. Foods products in the UK. We integrated our E-Commerce solution which allows customers to purchase products online safely and securely while using their favourite payment method.
The website went live in September 2014. Analysis of the SEO strategy that was used for the new website has proven to be very effective. A.R.T. Foods is currently number 1 on Google for some of the search terms that were outset in the SEO strategy. The online shop is doing very well, customers all over the UK have found and are purchasing these great products. We've measured a 400% increase in visitor numbers since the website went live. The live result can be found here: www.artfoods.co.uk