The Brief
Berkley approached us with the request to create a micro site for their BlackBerry product offering. This BlackBerry micro site had to adhere to strict guidelines that were set out by BlackBerry. The main aim for this micro site was not only to showcase BlackBerry's product offering but also to highlight their Managed Mobility Partnership (MMP) with BlackBerry. It was important to Berkley that all the pages on the micro site would point to a Proof of Concept page where new customers could sign up to a free trial for any of the BlackBerry service offerings.
Our Approach
Taking the guidelines set out by BlackBerry as our starting point we created a fully responsive website with a high visual impact across all the pages using images that span the full width of a page. This design fits in very well with BlackBerry's guidelines and gives the micro site an unmistakable BlackBerry look and feel. For the Proof of Concept page we created a bespoke form where new customers can sign up to a free trial, also highlighting what exactly is included with a free trial.
The Result
A custom SEO strategy was devised and deployed for the BlackBerry micro site. The feedback from employees and customers that have used the website has been very positive. Analysis has shown that the SEO strategy that was devised and deployed has proven to be successful. The live result can be found here: blackberry.berkleyts.com